February 2022
Price Intelligence - and the intelligent use of data
As a technical market leader in price comparison technology, we are faced with many competitive pricing examples, and we can pull on our vast experience of such scenarios to suggest the most cost effective method of price tracking to each and every client.
A recent example has seen us not only provide one of our clients with online price monitoring, but with our optional rules based Automated Pricing Module, we go an extra step further and suggest new online prices. This intelligent price strategy tool can take into consideration the competitor or competitors in question, the product or the category of product, and the margin that could be made – before a final suggested price is calculated automatically.
This is true competitive pricing intelligence in the sense we are performing a calculation on thousands of products every day – which both saves vast amounts of time, and improves our clients’ price position, resulting in a significant increase in both sales volumes and margins.
Whether you a looking for a simple solution, or one that is rather more complex, please call us on 01782 409788 and we can recommend a best path forward to improve your online competitor price tracking.
